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About



MAIDA supports the growth of Indigenous artists and preservation of their homelands through sustainable business practices.

We believe in a profit sharing business model of which 50% of the final price goes to the artist who made it.

MAIDA is a love story, a coming home story. An ever evolving project and expression of ancestry, homecoming, diaspora forced and chosen, memory learned and lost, reclamation and preservation.


Maida Branch was born and raised in New Mexico and is of Pueblo, Ute, Genízara descent (Dilia & Mora, NM) - her family has been living on Pueblo Territory since time immemorial. 

Inspired by her family and the land from which they came, she founded MAIDA in 2017 - an online collective of Indigenous and Indo-hispano artists. MAIDA supports and promotes their work and preservation of their homelands with a 50/50 profit sharing model.

Artists stories are told through the history of northern New Mexico via thoughtfully curated products/objects, photography, and short films about community and place.