MAIDA is a love story, a coming home story. An ever evolving project and expression of ancestry, homecoming, diaspora forced and chosen, memory learned and lost, reclamation and preservation. 

Maida Branch Ortiz-Concha was born and raised in Santa Fe, New Mexico and is of Pueblo, Ute, Genízara descent ( P ‘ æ ‘ kilâ, Pecos Pueblo, Dilia, NM) - her family has been living on Pueblo Territory since time immemorial.

Inspired by her family and the land from which they came, she founded MAIDA in 2017.

Maida lives and works in northern New Mexico with her husband Johnny Ortiz-Concha and their children Flora Ines & Adao Arellano - together they run / shed project, a food, agriculture, and remembrence project - they live in a 200 yr-old adobe home, on a farm where they raise criollo cattle, and churro sheep.

Maida has an MFA from the New School. Her work has been featured in Vogue, Architectural Digest, Form & Concept Gallery, Elle Decor, Santa Fe Arts Institute, Botanical Colors, and RISD Nature Lab ‘Regeneration Series’, and  the first Re/WORKED circular design summit supported in partnership with the United Nations. Her jewelry work has been sold in New York, Oakland, Taos, and Santa Fe.